Google has been alerting advertisers for a while now, that the search queries that trigger your ads will stop showing when there is not enough „significant“ data. Google states: „We are updating the search term report to only include terms that were searched by a significant number of users. As…

Our ads have a limited space on Google Search Engine, so we must use every opportunity to increase that space and in that way make our ads more visible to our potential customers. This is where ad extensions come, they are a perfect way to say a little bit more…

There are 6 different types of campaigns in Google Ads and in this blog we are going to describe how they work. Different types of campaigns primarily determine where your ads are going to be shown to potential customers on the Google’s advertising networks such as Google Search Network, Google…

There are a lot of things you have to adjust properly for your campaign to run smoothly, but in this blog post we are going to elaborate more about the keywords and what types there are. In search campaigns it is very important to have a set of relevant keywords…