Creating a digital marketing strategy
Without a marketing strategy, even the strongest digital channels become just an expense. A complete analysis of the market, target audience and competition is the key to making smart strategic decisions in digital marketing.
Do you really know how effective your digital marketing is and whether it is bringing a positive return on investment?
According to numerous relevant studies (Juniper, eMarketer, Forrester, Rakuten…) the estimate of the amount of digital advertising budget that is “spent without connection” — that is, without real results or a positive ROI — is roughly between 20% and 50%, and in some analyzes up to 60%.
With a digital marketing strategy you get:
- market and target audience analysis
- competition analysis
- strategic recommendation of digital channels (SEO, PPC, Meta, email…)
- precise budgeting
- KPIs for monitoring success
What does our service include?
| Phase | What we will do |
|---|---|
| 1. Audit | In-depth market and competitive analysis: products, prices, user experience, digital activity |
| 2. Goals and audience | We define the main buyer personas and goals (leads, sales, awareness…) |
| 3. Strategy | SEO, Google Ads, Meta Ads, email, content marketing – optimized according to your audience |
| 4. Budget and KPI | Transparent budget distribution and definition of key metrics to measure success |
| 5.Implementation plan | Roadmap and timeline: who, when, what – without wandering and unnecessary costs |
What is the process next?
During your first free 30-minute consultation call, we will discuss:
- your business position
- competitive environment
- opportunities in digital
After that:
- we send the document for the brief
- we are working on a final strategic plan
- we agree on the next steps of implementation
Some of the clients we have helped with digital challenges
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