Google has been alerting advertisers for a while now, that the search queries that trigger your ads will stop showing when there is not enough „significant“ data.

Google states: „We are updating the search term report to only include terms that were searched by a significant number of users. As a result, you may see fewer terms in your report going forward.“

If you check your search terms on a regular basis, you might have noticed that not all search terms are shown as they were in the past.

This brings out a very important question: Are we going to pay for search terms that are irrelevant to our business and will waste our money?!

Well, yes but at the same time no! We offer your a solution that will reduce your waste of money.

It will be more time-consuming on a daily basis, but in the end worth the effort.

If you want to see the search terms that are not shown in google ads and are marked as „other queries“ you will have to go to another powerful Google tool and that is Google Analytics.

There, you will have to do few steps in order to see the search terms that are not shown in the Google Ads report.

Follow the steps:

1. Under reports, click on the Acquisition
2. then click on the Google Ads
3. Click on the campaign part and turn on the secondary dimension: „search query“

There you will be able to see some search terms that are missing from the Google Ads Search term report. Unfortunately, even if you undertake these extra steps you won’t be able to see all search terms, but combining Google Ads and Google Analytics you will be able to see most of them.

This will help you put irrelevant search terms under negatives and therefore you are optimizing your campaigns to spend money on searches that are relevant for your business.

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