ChatGPT is becoming a central hub for gathering information, seeking recommendations and solutions to specific problems, as well as searching for and comparing products and services.
Why advertise on ChatGPT?
ChatGPT is the undisputed leader and has become synonymous with artificial intelligence among the general public, pupils, students, and business users.
Global data on traffic and usage reveals that ChatGPT holds a clear 54% dominance among AI assistants.
Where are ads displayed within ChatGPT?
They appear within ChatGPT conversations in the form of sponsored cards. They are typically located below or alongside the response and are clearly visually marked as a sponsored ad.
Regarding content, they are displayed alongside a conversation that is contextually relevant to the advertised product or service.
What types of ad formats are there?
Sponsored Answer Cards
Product Spotlight / Shopping Carousel
Contextual Sidebar Placements
Display with CTA / Conversational
What budget do I need?
The minimum daily budget you can spend on ChatGPT advertising is €15, which amounts to around €450 per month.
How can we help you?
Creating a ChatGPT advertising account
Setting up the structure of campaigns and ad groups
Implementation of conversion measurement (OpenAI pixel)
Creating titles, descriptions and visuals
Setting up a custom audience and product feed in the case of a web store
Defining the target audience and thematic signals
Continuous monitoring of the campaign on a daily basis
Monthly reporting and recommendations for the future
Some of the clients we helped with digital advertising
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